The Broadband Money Makers report IP Telephony, from Point Topic, points out that VoIP IP Telephony, worldwide revenue reached 6.9 Billion for 2006. It is almost four fold increase from the previous year.
Western Europe alone, which has the largest number of IP subscribers, produced $2639 million in revenue. The Asia-Pacific region with almost the same number of subscribers (about 14.5 million) generated $1750 million, and North America, third in terms of IP user subscribers (8.6 million) produced $2411.7 million in revenue.
Monthly average revenue per user (ARPU) for VoIP subscribers was highest in North America at $20. Western Europe and South and East Asia were comparable at $15while in both the Asia-Pacific and Latin America it was estimated at $10 USD.
"The more VoIP is offered as a part of a bundle of services, the higher the average monthly VoIP revenue is,” says John Bosnell, Senior Analyst at Point Topic.
The main targets for IP telephony are heavy telephone users and consumers from markets where the service can offer a significant price advantage. The single bill convenience of having one supplier for broadband telephony and digital TV is another selling point.
Residential customers may also start to enjoy some of the benefits of corporate VoIP services. Their IP telephony service will be integrated with their home network, offering them the equivalent of the Private Branch exchange (PABX), access to computer databases for setting up and logging calls and the benefits of Session Initiation Protocol (SIP) technology for applications such as handling multimedia calls.
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