Thursday, November 15, 2007

Growing Unified Communications and IP Telephony Market Will Revolutionize CHina.

China’s enterprise IP telephony equipment market reached US$160 million in 2006, according to IDC's China IP Telephony 2007-2011 Forecast and Analysis: The Road to Unified Communication (Doc #CN206105P). IDC forecasts that the market will grow to US$680 million by 2011 with a Compound Annual Growth Rate (CAGR) of 33.3% from 2007-2011.

"The emergence and promotion of Unified Communications (UC) will propel the development of enterprise IP telephony equipment and the overall market. The deployment of IP telephony and UC will result in lower cost, higher work efficiency, and improvement of service process to users", says Milly Xiang, Research Manager for IDC’s China Telecom Research.

"Presence" is the most attractive feature of an UC solution. "Presence" refers to an individual’s state of communication at any point in time, i.e. whether the user is currently available and his/her preferred mode of communication. In this way, users can decide how to communicate at any time and anywhere, according to the situation, and achieve seamless communication.

Since 2006, UC has received extensive media publicity and coverage. In 2007, major vendors launched UC solutions in China, accompanied by strategies on market development, product positioning and partnership. Although a consensus has been reached in the ICT industries that UC represents the future of IP telephony, vendors continue to debate its value and offer their unique market positioning of UC.

From IDC’s perspective, UC provides a common platform to integrate the directory and routing of applications and other functions. It delivers, manages, and supports more communication applications including advanced IP telephone calls and management, Web, audio and video conference and instant messaging. These applications can be realized via desktop and mobile terminals for a seamless user experience.


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