Google seem to be working on to promote and energize Android app development and balance off those app surplus of 250,000 apps that Apple enjoy, at the moment.(Android App Market has more than 100,000 apps and Apple App store has nearly 350,000 Apps)
WSJ has learned from reliable sources, that Google is planing to hire developers for mobile app development for phones and the multitude of tablets that are emerging. It is not surprising because the mobile app market seem to be in an upward swing with billions of dollars as markers. Gartner research envisions the total mobile app income to be 15.1 Billion, both from advertising in free apps and paid app downloads.
The new Android app development force will be deployed, spread all over the global Google offices and will concentrate on developing apps like Angry Birds (game) to social apps like the mobile app from foursquare, providing location based services. But I am sure there are more targets than the WSJ reporter or the repeatedly reported "the people familiar with the matter" could think of. Google already has some apps that relates to its various services, like Google voice that AT&T and Apple tried to keep away from Apple app store or healthcare apps to support the massive initiative by Google on the healthcare and patient management.
Either way, according to the WSJ source, some of these apps will be exclusively for Android platform to support and spur the momentum Android has at the moment.
"Between the geolocation capability of the phone and the power of the phone's browser platform, it is possible to deliver personalized information about where you are, what you could do there right now," wrote the outgoing CEO and incoming Chairman of Google, Eric Schmidt, on the Harvard Business Review website recently. Yes it is significant, with nearly 150 different mobile phone with Android OS and more joining everyday, Android is on par with Apple infamous apple devices, and set to overtake pretty soon, in both phone and tablet market.