Wednesday, April 16, 2008

TMC Unified Communications® Magazine’s 2007 Product of the Year Award Goes To Toshiba's Strata MicroMAS Media Application Server

Toshiba's Strata MicroMAS Media Application Server Wins Unified Communications® Magazine’s 2007 Product of the Year Award

IRVINE, Calif., February 20, 2008 —Toshiba America Information Systems Inc., Telecommunication Systems Division (Toshiba — today announced that its Toshiba Strata MicroMAS Media Application Server has been named a 2007 Product of the Year Award winner by Technology Marketing Corporation’s (TMC®) Unified Communications magazine ( The Product of the Year winners are published in the March 2008 issue of Unified Communications magazine,

“The Toshiba team has proven they are committed to quality and excellence while addressing real needs in the marketplace. Unified Communications is pleased to grant a 2007 Product of the Year Award to Toshiba’s Strata MicroMAS,” said Rich Tehrani, TMC president and editor-in-chief of Unified Communications magazine.

“We are proud that Toshiba’s Strata MicroMAS platform has won the 2007 Product of the Year Award from Unified Communications Magazine, its second Product of the Year Award,” said Brian Metherell, vice president and general manager for Toshiba America Information Systems Telecommunication Systems Division. “Combined with Toshiba’s Strata CIX VoIP system, Toshiba Strata MicroMAS gives SMB customers a comprehensive, integrated unified communications solution that supports multiple applications on a single server, reducing costs and improving efficiencies.”

About Toshiba’s Strata MicroMAS Media Application Server

Toshiba’s Strata® MicroMAS Media Application Server platform delivers a comprehensive and integrated unified communications solution when combined with a Toshiba’s Strata CIX voice communication system. Together, the Strata CIX and Strata MicroMAS deliver the extensive voice features of the Strata CIX with the applications integration of the Strata MicroMAS’s optimized desktop-size server. SMB enterprises need only the one Strata MicroMAS server for multiple applications to create a powerful unified communications solution.

Designed to complement Toshiba’s Strata CIX family of VoIP systems, and especially good news for the smaller CIX100 and CIX40 VoIP systems for SMB enterprises, Strata MicroMAS hosts a variety of diverse applications that increase a company’s ability to communicate effectively with its customers, including: Auto Attendant, Voice Mail, Unified Messaging, Automated Speech Recognition, Fax, Text to Speech, Interactive Voice Response, Automatic Call Distribution and Reporting, Web-based Personal and System Administration, Web-based Telephone Applications, FeatureFlex™ customization tools, and other third-party applications.

With Toshiba’s Strata MicroMAS, smaller enterprises can have the same multipleapplication single server solution in 2-8 port configurations as their medium- to largesized counterparts have with the Strata MAS in 4-32 port configurations. Strata MicroMAS is ideal for use with Toshiba’s Strata CIX100 and CIX40 VoIP systems, which support up to 72 and 24 users, respectively. Sized and priced just right for smaller enterprises, Strata MicroMAS consolidates communications applications onto a single server, helping SMB enterprises save money, space, and time managing their telephony resources, while delivering a powerful unified communications platform.

About Unified Communications magazine

New in July 2007, Unified Communications magazine is devoted to educating enterprise decision makers on why and how they need to deploy unified communications (UC) solutions. Every issue of Unified Communications magazine features a comprehensive news section; case studies of successful deployments and lessons learned; interviews with leading hardware and software companies; and an 'industry' section, featuring analysis of important mergers and acquisition, partnerships and a Wall Street perspective on the unified communications market. Unified Communications has a subscriber base of 41,509.

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