Friday, June 18, 2010

Orange UK Launches Mobile HD Voice Trial In Bristol, Reading and Southampton

Orange UK HD Voice

Orange (O2) has done wonders to UK and other European countries communications. They usually come out with innovative ideas before most of the carriers. This time it is Mobile HD Voice. The company announced a trial of High Definition (HD) Voice across its UK mobile network in the South of England. A nationwide launch is slated for this summer if all is well with the trial;

The runs across the Orange UK mobile network between the locations of Bristol, Reading and Southampton, with those participating, having been selected to represent a range of demographic groups, including small businesses and early technology adopters, as well as more mainstream users. Levels of call quality and customer experience will be monitored, and upon successful feedback from the trial, Orange plans to roll out the service nationwide across before the end of the summer.
The company was very successful in what is deemed the worlds first Mobile HD Voice service in Moldova. THe company employs a wider speech bandwidth of 50–7000 Hz compared to the current narrowband speech codec of 300–3400 Hz in its deployments. HD Voice uses the WB-AMR (Wideband Adaptive Multi-Rate) speech codec to deliver significantly enhanced sound quality while utilizing the same network resources.

Tom Alexander, Chief Executive of Everything Everywhere, the company which runs Orange UK, was very upbeat about the event.
"The trial of mobile HD Voice is a significant milestone in the new company's goal of delivering the best service in the industry. HD Voice represents a huge advance for the customer experience, a great leap forward for the mobile industry and we're delighted to be at the forefront in bringing this innovation to the UK public."


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