Thursday, March 19, 2009

Cisco to Acquire Pure Digital Technologies, Makers of Flip Video
Cisco has announced that it intent to Acquire San Francisco based Pure Digital Technologies, Makers of Flip Video brand targeting mass market with consumer appealing video products. When I first saw their video camera, Mino HD, I was surprised at the price but later realized that the product did what I wanted for it's price. I used it as a hidef webcam.
"The acquisition of Pure Digital is key to Cisco's strategy to expand our momentum in the media-enabled home and to capture the consumer market transition to visual networking," said Ned Hooper, senior vice president of Cisco's Corporate Development and Consumer Groups. "Pure Digital has revolutionized the way people capture and share video with Flip Video. This acquisition will take Cisco's consumer business to the next level as the company develops new video capabilities and drives the next generation of entertainment and communication experiences."

Upon the close of the acquisition, the Pure Digital team will become part of Cisco's Consumer Business Group, which includes Linksys® by Cisco® home networking, audio and media-storage products.
Home Video Phones from Cisco? Cisco is looking at VoIP / communication consumer market like it did with Linksys regarding consumer networking.
Eitherway happy to see happy San Franciscans!


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