Wednesday, March 25, 2009

After Tivo, Blockbuster Looks At Apple

Apple Video
According to the Blockbuster / Tivo deal announced Wednesday, TiVo subscribers (Broadband) will have the capability to purchase or rent movies on Blockbuster's OnDemand catalog. Customers will need TiVo Series2, Series3, HD, or HD XL digital video recorder (DVR) set-top boxes in order to accomplish the task.
The other side of the partnership, Blockbuster will carry Tivo merchandise in their stores and online portal. About 10,000 movies will be available when the service launches in the latter half of this year. Most rental films on today cost about $2 to $4, while purchased movies start at less than $10.
But the most tingling news is that Blockbuster is planing to reach Apple Devices to do the same;
"You will see us in a large number of other devices going forward," said Kevin Lewis, senior vice president of digital entertainment at Blockbuster, who added that the company also plans to makes its system available to Apple Inc's (AAPL.O) products. "We need to be in the normal places that consumerswant to watch movies," he said."
May be you can get your next Apple device from Blockbuster!
Apple Insider


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