Jobs spoke with USA TODAY's Jefferson Graham and Edward C. Baig.
Q: What do you say to customers who just bought a new iPhone for $599? Sorry?
A: That's technology. If they bought it this morning, they should go back to where they bought it and talk to them. If they bought it a month ago, well, that's what happens in technology.
Q: To do this, are you taking a hit on costs? Or have prices really come down?
A: We're in high-volume manufacturing, and we're pretty good on the costs side. We're also willing to be more aggressive. We think we have a real winner, and customers love the iPhone. The product's been extremely well accepted; we want to put the pedal to the metal. A holiday season is approaching; we'd have to wait another year for another one.
So according to Jobs and Apple, when it comes to technology, wait! So I think now Apple should make a unlocked version!. Hey Jobs, should we wait?