O2 Drops Rates (Tariff) For All Phones On The Heels Of iPhone Success.

O2 today announced a radical shake-up of its entire range of consumer Pay Monthly and small business tariffs, including the iPhone. With more than half (52%)* of mobile phone users finding tariff structures and offers confusing, the new tariffs will be simple and straightforward and O2's most competitive to date, offering market-leading value and bringing flat rate data to all new price points.

All O2 consumer Pay Monthly tariffs for new and upgrading customers will be brought in line with six simple price points where customers simply choose the text and minute bundle which most suits them. For iPhone customers, both existing and new, this means even more texts and minutes, making the iPhone one of the best deals on the market. The new tariffs will be available from February 1st 2008.

Once the price point is chosen, customers can then customise their tariff by adding from a range of seven available GBP7.50 Bolt Ons, including unlimited data, unlimited O2 to O2 calls, unlimited anyone texts and unlimited weekend calls. Customers on a 600 minute or more tariff (equivalent to GBP35 on an 18 month contract) will get one Bolt On of their choosing free of charge. As part of the tariff refresh, access to voicemail will now be free across all new price points.

tag: iPhone, O2, Tariff,