Google Ads On iPhone Native Maps App

Google Paid listings are appearing on  Google Map Search on iPhone snapvoip.blogspot.com
When you search on iPhone Maps App, it seems now that paid listings appear alongside the generic search results.

The sponsored listings are easy to notice since they appear with custom pushpins and when you expand one of these locations, a brief ad copy appear on the top but Google shows that it is a paid listing in many ways.
The Maps App is from Apple even though it uses the technology from Google Maps.
You can read more at PM Digital, which is further investigating the news