"What happens on your iPhone, stays on your iPhone," Apple Trying A Score In Vegas Apple@CES

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While Apple never showed up at CES before, like the Apple competitors Amazon, Samsung, and Google did. The group will join thousands of others this time too, to be showing off smart home devices, smartphones, and other products. Apple is not taking part in the CES but Apple employees might be in attendance.

With the hard time facing Apple, may be it wants to attract some tech crowds as it seems clear that the billboard is aimed at CES attendees who will be seeing products from companies with less of a privacy focus like Google and Amazon. The billboard is also showing the Apple's dedicated privacy website.