InMobi, 78% Our Mobile Ads Are On Smartphones!

InMobi Mobile Ads http://snapvoip.blogspot.com/
InMobi published enough data about mobile advertisements, to keep any ad mob occupied for a while.
The 78% in the second quarter of 2011 was a 11% raise from the first quarter. InMobi is expecting this percentage to go up even further. They believe 90% of the ads will be on smartphones by fourth quarter.
InMobi served 18.7 billion mobile ads in North America during the second quarter and of which Android has the honor of taking first place with 33.2% but iOS share has grown since last quarter. iOS share now stands at 29.3% and it was 23% last January. So if you are planing to build mobile apps or to advertise on mobile devices, that is something to think about. There is one section, you can forget about, RIM went down to 13.9%. (Comscore had a different story last January, even in that Android was winning)
InMobi via Techcrunch (What happened to the interface TC, it is a bit lame but fast though!

Android Continue to Lead iOS In Mobile Ad Share, Owns 51% : Millennial

Android Continue to Lead http://snapvoip.blogspot.com/

According to Millennial Media’s monthly mobile report for the third month in a row, Android continued to lead iOS as the largest Smartphone OS on the Millennial network with over half 51% of all U.S. mobile ad impression share, which accounted to be about 21 billion each. Millennial ads reach 90.3 million users monthly in the U.S. and is the third largest mobile advertiser bihind AdMob and iAD. You can read about our report on the same subject on February Millennial Monthly Mix

In the ad network Apple's iOS has 27% share and Blackberry (RIM) found a chunk of 14& which is actually higher than previous month.

From the Millennial Monthly Mix;

• Samsung grew 50% month-over-month to reclaim the number two position on the Top 15 Manufacturers ranking. The Samsung Galaxy Tablet made its debut as a Top 30 Mobile Device – the first Android Connected Device to make our ranking. Samsung also had three new Smartphones enter the Top 30 Mobile Devices ranking in February: the Samsung Fascinate, the Samsung Forte, and the Samsung Captivate.
• The Verizon iPhone launch had on impact on overall iPhone impressions on our network. In the first two weeks the device launched, it represented 4.5% of all U.S. iPhone impressions.
• Android continued to lead iOS as the largest Smartphone OS on our network for the third consecutive month, with a 51% impression share in February.
• According to eMarketer, Apple was the clear leader in tablet device sales, with more than 10 million Apple iPads sold in 2010. Apple is predicted to remain the market leader over the next two years, selling an estimated 50 million devices by 2012. This year, Android and Microsoft tablet sales are both expected to grow more than 400%. More than 32 million Android tablets are predicted to be sold by 2012.

Millennial Blog via Techcrunch

How To Succeed In Mobile App Business!

How To Succeed In Mobile App Business! http://snapvoip.blogspot.com/

Few weeks ago, we wrote about Angry Birds For Android from Rovio Mobile on Diordna blog, we were all convinced that it was a great game and basically we all have been chasing pigs since the discovery.
Today I was able to look at Rovio, in a completely different angle thanks to a post on Google blog, cross posted from Google Mobile Ads Blog.

It seems that there is much more to business than just creating a great game, it is a combination of good app design, conforming business models, app discovery / distribution and of course user retention. So where do people get these information from? Looks like AdMob has done most of the work due to their relationship with mobile publishers. They have a team, ,the AdMob strategic partnership team, who work constantly with mobile app developers and publishers.
So they are sharing their knowledge with us on a brand new, " Google Mobile Ads YouTube channel " to provide a venue to learn about how to turn a good app into a great mobile business. So that is where we learned about Rovio and their business acumen. So watch the video to learn about mighty eagle behind the Angry Birds and follow the links to learn about Mobile App Business.


Official Google Blog: Great advice from industry experts on building businesses on mobile

Take Monitoring To Nest Generation With Rocksteady

Predictive monitoring with #Rocksteady. Snapvoip.blogspot.com
Most of todays monitoring systems give you information that has been and we usually run around fixing stuff already gone south. It would be really nice if there was a monitor that could predict what is going to happen. But since that is a bit difficult we would settle for something
So bunch of Googlers got together to create Rocksteady;

Rocksteady is an effort to utilize complex event process engine to analyze user defined metric. End goal is to derive root cause conclusion based on metric driven events. Rocksteady is only the metric analysis part of the whole picture, but we also present a solution including metric convention, metric sending, load balancing, and graphing that work well for us.

1. Metrics sent from hosts into rabbitmq, which would look something like 1min.juicer.system.cpu.prct_idle.dc1.pi101 82 1283192317. Read detail at metric format
2. Rocksteady subscribe to metric exchange on rabbitmq. It can also publish its own metric into rabbitmq.
3. Graphite subscribe to metric exchange on rabbitmq.
4. Rocksteady can request some historic metric from graphite.
5. Rocksteady process the metric and alert nagios.
6. Rocksteady capture some data, either raw or composite, into db.
7. Graphite data used in dashboard.
8. Rocksteady captured data used in dashboard.

The said Googlers are using the Rocksteady for monitoring opertional metrics at admob, like reasons for latency. They monitor requests per second (rps) together with a bunch of other metrics such as CPU and network traffic;

... together in a prediction algorithm such as Holt Winters to predict a confidence band for the next arriving value. We then record an event whenever metrics are outside the band more than a certain number of times in a row. This is what we call auto threshold establishment. Now, if we have a SLA we really care about, such as response time, we can set a hard threshold, say 250ms. When response time slows beyond 250ms, Rocksteady tells us whether rps, CPU or network crossed their respective thresholds. Now instead of just knowing there is a latency problem, we can also quickly pinpoint the potential cause.

You can find the Rocksteady and the related technology including to code, 'cos it is an Google Open Source effort. The design information is here.
Perhaps Facebook, who were monitoring data by gone, could use this, to prevent facebook take-downs like yesterday.

Get ready to Rocksteady - Google Open Source Blog