Nokia MOSH, Enables Advertisers To Target Mobile Content Users

Nokia service enables advertisers to target mobile content users

Espoo, Finland - MOSH, a mobile and online content consumption, creation and sharing service, has joined the Nokia Media Network, and now offers advertisers the opportunity to reach customers around the globe who are downloading original mobile content. The Nokia Media Network provides reach to more than 100 million consumers around the globe through advertising on blue-chip mobile publishers, operator partners and Nokia properties.

"We are committed to expanding the Nokia Media Network, which is growing rapidly in both reach and quality, so we can drive greater results for our brand advertisers," said Mike Baker, vice president and head of Nokia Interactive Advertising. "The MOSH audience, comprised of the heaviest users of mobile content around the world, is particularly desirable to many of our top advertisers."

MOSH has launched its "Spotlight" program, a 'paid placement' advertising initiative, where advertisements are Spotlight-branded and placed above all organic browse, search and contextual placements. Spotlight gives brands and mobile content companies the opportunity for promotion with highlighted placements for their content. Spotlight content is always front and center for all MOSH users to see, and, as MOSH is seamlessly integrated between Web and mobile, so too are the Spotlight campaigns, including banner ads for both the mobile and traditional Internet.

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Tags: Mobile Market, Nokia, Nokia MOSH, Mobile Advertising, Myadlets