Wednesday, October 29, 2014

IBM's Watson To Analyse Tweets And Tell What They Really Mean.

Twitter IBM Deal

Many companies flock to Twitter, Facebook and other social networks to promote their wares. But I have always wondered how many of those companies are using the same networks to understand how users react to their wares. Is the new gadget that you just released has generated positive buzz or has it began zapping users?
Well IBM got a great tool for that, Watson, the cognitive supercomputer and would like to check out those billions of tweets a day for real data and trends that could be used by corporations, to iron out kinks or pat someone in the back..
The deal that is in place plan to use cloud services and Watson to make sense out of 15 billion or so tweets that generated in a day.
Twitter had this to say about the relationship;

From a data perspective, Twitter represents an enormous public archive of human thought that captures the ideas, opinions and debates taking place around the world on almost any topic at any moment in time. While companies have long listened to what their customers are saying on Twitter, complex enterprise decisions often require input from a lot of different systems. IBM’s expertise is in integrating complex systems and data to make better decisions.

So did IBM;
Twitter provides a powerful new lens through which to look at the world – as both a platform for hundreds of millions of consumers and business professionals, and as a synthesizer of trends. This partnership, drawing on IBM’s leading cloud-based analytics platform, will help clients enrich business decisions with an entirely new class of data. This is the latest example of how IBM is reimagining work.
Read more at Twitter.


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