Thursday, February 17, 2011

AT&T Wants Whack Apple, Google And You With WAC.

AT&T Wants Whack  Apple And You With WAC.
AT&T CEO wants to do good for you and make a buck while doing it. Realizing Apple App Store, Android Market doing brisk business and making big bucks, now the carriers wants a cut too. But they always sing the same blue, as wanting to do right by customers as a cover for the these money making deeds. When ever a big company comes out with wanting to do the best for the customers, I tend to look for the catch.
If you realize, AT&T sold millions of iPhones that run billions of apps from Apple App Store. With many of those billions of apps paying Apple 30% made Apple richer but AT&T none the richer. So AT&T CEO, together with other carriers and some handset makers, got together and mad WAC, to whack the nasty app stores. The song is;

"You purchase an app for one operating system, and if you want it on another device or platform, you have to buy it again, That's not how our customers expect to experience this environment." AT&T's CEO Randall Stephenson said in a keynote speech at the world's largest mobile-phone trade show in Barcelona, Spain.
Yes Stephen, your customers like to have more 3G cell towers in say San Francisco bay area. That will make customers much more happier than any HTML5 app you or your conglomerate can offer.

WAC brings together AT&T, Verizon Wireless, Sprint Nextel Corp,  T-Mobile USA and also includes China Mobile, MTS, Orange, Smart, Telef√≥nica, Telenor, and Vodafone among it's members. LG Electronics Inc., Samsung Electronics Co., Sony Ericsson, Huawei Technologies Co. and ZTE Corp have promised to make HTML5 and WAC compatible phones.
“In the one year since WAC was initially formed at Mobile World Congress 2010, we have achieved a great deal, delivering against our committed timelines and objectives every step of the way,” said Peters Suh, CEO, WAC. “Working together in a unified manner as an industry, we are having a positive impact on the mobile application development ecosystem, providing developers with a simplified method of creating applications and content, and delivering them across operator, handset and operating system. With the commercial launch of operator storefronts, handsets and applications, all based on WAC, we can say that WAC is now officially open for business.”

What ever the case, I don't want to get whacked by any of those carriers, I will settle for native apps from App Store or Android Market.
You can find more about WAC here.


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