Phone Rumor Of The Day
Mac Rumors is reporting that AT&T plans to drop the cost of monthly iPhone plan by $10 to boost sales. Recently RIM's BlackBerry surpassed iPhone sales, mainly due to Verizon discount offers on Blackberry devices.
The rate cut also might be pointing out that both the companies need to fine newer way to get more customers. It could also be an incentive on the part of AT&T to keep the iPhone exclusivity in the US. There were rumors and reasons why Apple need NOT TO RENEW the iPhone contract with AT&T running around recently. The resons were, that by adding other carriers, Apple will be able to sell more iPhones in the USA.
"There is a "strong possibility" that AT&T will drop the entry-level price to $59 from $69, says Cote Collaborative analyst Michael Cote, an industry pricing strategist. The announcement, he said, will probably accompany the launch of the new iPhone on June 8, during Apple's World Wide Developers Conference. "
The current price of an iPhone including a two-year AT&T contract is a hefty $1,880.
"This price does not address the whole market," says Cote. And the price barrier has started to be a concern for Apple. For example, says Cote, "Wal-Mart iPhone sales haven't met expectations."
You can read more at The Street.