Monday, May 04, 2009

RIM’s BlackBerry Curve Beats Apple’s iPhone To Become The Smartphone Best-seller Q1 2009

Smartphone Market Update
According to The NPD Group, an aggressive “buy-one-get-one” promotion by Verizon Wireless helped RIM’s BlackBerry Curve move past Apple’s iPhone to become the best-selling consumer smartphone in the U.S. in the first quarter (Q1) of 2009. RIM’s market share increased by 15% to reach almost 50% of the smartphone market in Q1 2009 against the Q4, 2008. This quarter, Apple’s and Palm’s share both declined 10 percent each.

NPD’s “Smartphone Market Update” report list the following as the top-five best-selling smartphones in the Q1 2009;

  1. RIM BlackBerry Curve (all 83XX models)
  2. Apple iPhone 3G (all models)
  3. RIM BlackBerry Storm
  4. RIM BlackBerry Pearl (all models, except flip)
  5. T-Mobile G1

Verizon Wireless’s aggressive marketing of the BlackBerry Storm and its buy-one-get-one BlackBerry promotion to its large customer base contributed to RIM capturing three of the top five positions,” said Ross Rubin, director of industry analysis at The NPD Group. “The more familiar, and less expensive, Curve benefited from these giveaways and was able to leapfrog the iPhone, due to its broader availability on the four major U.S. national carriers.”


Blog Widget by LinkWithin