‘Heat MWC’ App From Google Mobile Advertising Creates ‘MWC Heat Map’

Mobile World Congress ‘Heat Map’http://snapvoip.blogspot.com/

The Google Mobile Advertising team has teamed up with ad agency Jung von Matt Stockholm to develop the must-have app for this year’s MWC, ‘Heat MWC’ App. The App runs both on Android plat form and iOS platform. With the App MWC attendees will be able to identify the hottest popular spots at the event and around town - and connect to fellow delegates. If you find any new contacts, try bumping your phones together to instantly exchange personal details and pave the way for future business.

The MWC Heat App and the Map will highlight which keynote, stand, event or bar is attracting the most delegates. You can get the app from Android Market and iTunes App Store. See you there and let us bump our phones.

Google Click-to-call Advertising For Mobile Content And Apps

http://snapvoip.blogspot.com/

Google is planing to go places with Mobile world. Among other things that happened at Google I/O, Google Advertising also announced about Click-To-Call-Advertising being also available to mobile content and apps on the Google Content Network, GCN.
Click-to-call ads for mobile content will be visible as animated banner text ads with a call button on mobile devices with full Internet browsers, as seen above.
Having a phone number to call, will prompt consumers to take action then and there rather than waiting for later. With many people adding mobile internet to their lives, everyday, it will be an opportunity for mobile advertisers to grab customers off the road, literally.
Google also demonstrated new expandable ad units that display videos or images on content and apps on mobile devices with full Internet browsers. These expandable ad units offer you more real estate within the content or app your customers were viewing or using. Once a user click to play a video, it will play on their device’s native video player or YouTube app. Whatever the method, once they finish watching the video, they will be back at exactly where they left off on their mobile site or app.

Go Mobile! Series: Introducing click-to-call ads for mobile content and apps - Inside AdWords