Monday, July 18, 2011

Smartphone Market Supremacy : iOS vs Android, A Consumer Point Of View!

Android, Apple And RIM
Smartphone Market Supremacy

Looks like more people are wanting an iPhone rather than an Android phone, according to a survey conducted by ChangeWave Research.Of 4163 respondents questioned, up to 46% of consumers planning to buy a smartphone in the next 90 days say they'll choose an Apple iPhone and 32% will look for an Android and measly 4% are still attached to them BlackBerry phones.
The survey sample consisted of 89% U.S. respondents and 11% from outside the U.S.

While the sample of respondents are wide enough to conclude where consumers want, it does not reveal what consumer can afford. Apple's marketing knew how to monger hype and it is paying off. Most of the consumers these days, associate iPhone with mobile phones, when they talk about phones generally or dream about them.
This seems to be extending beyond the iPhones themselves according to the same survey, people are willing to extend the loyalty in to other Apple products as well, Specially iCloud. 26% of the current Apple customers and 13% of non-Apple users have admitted that they will be swayed towards Apple products due to iCloud.
That is exactly where Google seem to fail. Google has been providing cloud services for ages, like GMail storage but I guess beyond techies, many people do not even know it exists, let alone by a catchy name like iCloud. Microsoft and Amazon are not doing any better in that front either.
The differences do not stop there, 70% of current iOS device users said that they were satisfied with Apple products and it was 50% for Android users. Windows phone 7 users, 57% were very happy with their phones.
I was at a major retail store for electronic goods to get a protective shield installed on my iPad 2 (64GB) and my colleague's Asus EEE Pad Transformer. I saw many people lingering around Apple iPad isle but equally similar number on all other tablet isles.

I think this report will shed some light into how people are thinking when it comes to mobile phones and other associated devices. So if you are associated with selling or developing for mobile market, the information can come in very handy.

Report details include:

  • Competition between Apple (AAPL), Motorola (MMI), Research In Motion (RIMM), Google (GOOG), Microsoft (MSFT), Samsung and HTC, among others
  • Customer Satisfaction Ratings by Manufacturer
  • Satisfaction Comparison: Apple vs. RIM BlackBerry – 4 Year Comparison
  • Planned Buying Trends by Operating System – biggest winners and losers
  • 3 Year Comparison of Android OS Demand vs. Apple iOS Demand
  • Customer Satisfaction Ratings by Mobile OS
  • Growth Trends: Overall Smart Phone Market
  • Impact of Apple iCloud Service and Planned Consumer Usage
  • Mobile Apps: Android OS vs. Apple iOS – comparison of money spent and number of apps downloaded in past 90 days
ChangeWave Report


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