Monday, March 07, 2011

Kazza Comes To Android, iPhone, and iPad, Bypasses Apple Subscription Demand.

Mobile Kazaa
NEW YORK--(BUSINESS WIRE)--Atrinsic, Inc. (NASDAQ: ATRN), a marketer of direct to consumer subscription products and an Internet search-marketing agency, announced today that subscribers to its Kazaa digital music subscription service are already entitled and can access the Kazaa music service on the iPad, iPhone and on Android compatible mobile devices by simply navigating to, without the requirement of downloading and installing a dedicated application. This exciting innovation allows Kazaa subscribers to immediately stream music via a broad range of wireless devices, and is especially significant in light of Apple®’s recent announcement that it will now keep 30% of revenue generated by new subscriptions and media purchases made in an iPhone or iPad application through its App Store.
The Kazaa digital music subscription service allows customers to pay or charge their subscription to a credit card, mobile phone bill or home telephone bill. “We intend to broaden access for our service with new and dedicated applications, so that the browser is not the only way customers can access our service,” commented Ray Musci, Atrinsic’s COO.
“For Kazaa, Apple’s App Store is just one of many marketing and distribution channels we already engage in, with our primary objective of making it convenient and easy for customers to access our service.” Mr. Musci continued, “We have been carefully monitoring our users habits and interacting with them for several months while we build out and customize Kazaa’s products and services to better fit their needs. We intend to continue this practice with many new and exciting innovations to enhance our product and expand our direct marketing relationships.”Bypasses


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