Thursday, March 27, 2008

Thailand's TRUE Corporation Selects NICE SmartCenter for its VoIP Contact Centers

RA'ANANA, Israel, Mar 27, 2008 (BUSINESS WIRE) -- NICE Systems Ltd. (NASDAQ:NICE), a leading global provider of advanced solutions that enable organizations to extract Insight from Interactions to drive performance, today announced that Thailand's leading and only fully-integrated telecommunications service provider, TRUE Corporation has selected NICE SmartCenter for its VoIP contact centers. NICE Perform and the NICE workforce management solutions will replace competing systems being used today. TRUE selected NICE SmartCenter to leverage the synergies of the NICE solutions, to improve customer service, dispute resolution capabilities, and operational efficiency.

TRUE Corporation is Thailand's leading and only fully-integrated provider of telecommunications services, with more than 10,000 employees, and operates five core businesses, including: mobile, business, online business, pay-TV, digital commerce, and digital content. TRUE's contact centers handle over 8 million annual customer calls covering topics such as account information inquiries, telephony needs, and technical support requests.

With NICE SmartCenter TRUE will be able to leverage the synergies of the NICE solutions for liability recording and workforce management to better link its customer interactions with its planning and management processes. The NICE solution for 100% interactions capture of inbound and outbound calls will enable TRUE to efficiently handle and manage information archives regarding topics such as billing, payments, collections, and telesales. The NICE solution for workforcemanagement will help TRUE efficiently manage and optimize scheduling of agents.

"We are pleased that Thailand's leading telecommunications services company has selected our comprehensive solution for improving contact center performance at the agent, operational, and enterprise levels," said Doron Ben-Sira, President, NICE APAC. "This reflects a trend we are seeing gaining more and more momentum around the world - of companies across a variety of verticals turning to NICE to replace competing systems - and help them achieve their strategic and operational goals."
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