Sprint Is Calling Out AT&T for Misleading 5GE Branding.

Sprint on Sunday took a new page on AT&T's 5G fakeness with a full-page ad in The New York Times calling out AT&T. Sprint is pointing that AT&T's "5GE" network label actually delivering 4G speeds with a 5G icon.
We reported when AT&T first started upgrading customer iPhones to read "5GE" in the iOS 12.2, and the misleading fake 5G branding became much more widespread and AT&T in turn became the laughing stock in and out of social media.

Sprint released a letter (PDF) which calls AT&T's 5G Evolution "fake 5G" and clarifies that AT&T is not, in fact, offering faster speeds than other carriers who deliver the same 4G LTE advancements that AT&T has enabled such as three-way carrier aggregation, 256 QAM, and 4x4 MIMO. The motto of the letter is "AT&T’s fake 5G claims are deceiving consumers, but Sprint is fighting for you."

While Sprint is working hard to deliver mobile 5G and the first 5G smartphone in the U.S., AT&T is hard at work trying to convince you that they already won the race to 5G with something they call "5G Evolution." That is simply untrue.

Don't be fooled. 5G Evolution isn't new or true 5G. It is fake 5G.

They would love for you to believe they are different ... better. The truth is AT&T is simply offering customers a nationwide 4G LTE network just like Sprint and all the other major wireless carriers. It's not 5G.

We filed a lawsuit against AT&T demanding that they immediately end their false and deceptive marketing campaign. AT&T seems to be delighted by the depth and breadth of their deception.

AT&T admitted that the company’s 5G E advertising is strictly a narrative to outline how they want the world to work – not a reflection of today’s reality. In the coming years, 5G promises new levels of innovation and progress that will transform how we live, work and play. It will enable revolutions in smart cities, health care, connected cars, robotics, augmented and virtual reality, entertainment and more. Sprint is proud to have played a key role in developing 5G standards that will support this faster and more reliable service.

By this summer, we will begin offering our customers real mobile 5G in nine major metro areas. And if the merger of Sprint and T-Mobile is approved, the new company will deliver the world’s best 5G network with higher speeds and more capacity, coverage and consistency nationwide, including in rural America. In the meantime, Sprint is committed to taking the necessary steps to successfully launch 5G. AT&T would rather skip these steps and claim to win the race to 5G by pretending their existing network is 5G. It’s not, and we won’t stand for it – neither should you. Sprint