Disruptive technologies disrupted? May be! No way!!

Do you still remember that printed telephone book and the yellow pages? I bet you sure do. It is holding that broken ..... Whatever up. Yes, for years online technologies have disrupted the importance and the revenue of yellow book and it services.
But Yellow pages plan to disrupt the disruptive services with YELLOW PAGE e NUMBER.COM (YPe.Nu).
"Now yellow page users can simply input a participating business phone number into their Internet browser and the YELLOW PAGE e NUMBER Zap-Blast system push's the phone number to the business web or e-mail site." to quote from their news letter.
Well it is for you to decide if you are going to dust out that phone book and dial or type the number of a company that you want to connect to. As for me I might well go to Google or Yahoo and do a search for what I am looking for and reach the company as well as it's competitors. I think it is easier for me to remember the website or do a search based on the company name or something closer to it than remembering 1-888-677-5268.YPe.Nu. So get over it, yellow book is dead as it used to be. It might live a little longer if the thick book is transformed in to a some sort of directory or a search site. But that is already there at google, yahoo and good old dmoz.org, the grand farther of all directories.