SBC by another name is AT&T

SBC Communications Inc. (NYSE:SBC) today announced it will adopt AT&T, Inc. as its name following completion of its acquisition of AT&T (NYSE:T), which is expected in late 2005.
The decision is a milestone in the history of telecommunications, extending the reign of an American and global icon. AT&T is inextricably linked to the birth and growth of the communications industry - delivering ground-breaking innovations that enabled modern computers and electronic devices, wireless phones and Voice over IP (VoIP). The brand also has represented quality service, integrity and reliability for more than 120 years.

At close, the new company will unveil a fresh, new logo. After completion of the merger, the transition to the new brand will be heavily promoted with the largest multimedia advertising and marketing campaign in either company's history, as well as through other promotional initiatives. At close, the company will also announce the stock market ticker symbol it intends to use.

The famed AT&T brand will be used in a broad array of services offered by the family of companies. The brand transition will begin immediately upon merger close, along with the integration of networks, product and service portfolios, and customer care systems. The new brand will be incorporated into product and service offerings, and will appear on bills and correspondence, as well as on company buildings.

SBC Communications Inc. press release

AT&T Corp.