Update: Google Engineer / Spam Guru spoke with Bloomberg regarding the FTC notice and the inquiry. Follow the link for the video.
We all saw the news of Google being probed by FTC on anti trust issues. Today Google has confirmed the probe by FTC but the response from Google is basically "What are you looking for, Again?"
"It’s still unclear exactly what the FTC’s concerns are, but we’re clear about where we stand. Since the beginning, we have been guided by the idea that, if we focus on the user, all else will follow. No matter what you’re looking for—buying a movie ticket, finding the best burger nearby, or watching a royal wedding—we want to get you the information you want as quickly as possible. Sometimes the best result is a link to another website. Other times it’s a news article, sports score, stock quote, a video or a map."
It is the exact reason I / we are with Google, Since discovering Google a long time ago, our browsers had Google as the home page.
Google goes further to explain that they are user centric and that they provide the best for the user. As we all know Google marks it's advertisements clearly and separate from other results, which Google makes a point to explain.
But I like the best how Google explained the Transparency;
"Be transparent. We share more information about how our rankings work than any other search engine, through our Webmaster Central site, blog, diagnostic tools, support forum, and YouTube. We also give advertisers detailed information about the ad auction and tips to improve their ad quality scores. We’ve recently introduced even more transparency tools, announcing a major change to our algorithm, providing more notice when a website is demoted due to spam violations, and giving advertisers new information about ads that break our rules."So as a street kid would say, Google responses with "Bring it on FTC", but with respect. You go Google. If you recall, Microsoft tried an SCO on Google a while ago. May be this is something similar.
Official Google Blog: Supporting choice, ensuring economic opportunity