Thursday, June 10, 2010

iAd Antitrust Probe?

iAd Antitrust Probe
With the way iAD is setup it seems that Apple can shutout any competitor from the scene. The news is that lawmakers are looking into the fact that Apple's competitors will not be able to advertise on iOS platforms running Apps, like iPhone, iPad and iPods. The information is scarce and only one media house, Financial Times has some information on the case but WSJ had the same news on possible Apple Antitrust case earlier last month.. Basically with rules setup by Apple, recently, could lock out rivals like Google, Microsoft from advertising on the iOS platform;

3.3.9 You and Your Applications may not collect, use, or disclose to any third party, user or device data without prior user consent, and then only under the following conditions:

- The collection, use or disclosure is necessary in order to provide a service or function that is directly relevant to the use of the Application. For example, without Apple's prior written consent, You may not use third party analytics software in Your Application to collect and send device data to a third party for aggregation, processing, or analysis.

- The collection, use or disclosure is for the purpose of serving advertising to Your Application; is provided to an independent advertising service provider whose primary business is serving mobile ads (for example, an advertising service provider owned by or affiliated with a developer or distributor of mobile devices, mobile operating systems or development environments other than Apple would not qualify as independent); and the disclosure is limited to UDID, user location data, and other data specifically designated by Apple as available for advertising purposes.
Apple earlier made amendments to it's developer policies earlier, which industry assumed with "Apple Trying To Dodge Antitrust Probe". Well I like to see how the game err the case will play out. Apple seem to be bit arrogant.


Blog Widget by LinkWithin