Monday, June 02, 2008

Tata Teleservices Deploys Location-based Service In India With Qualcomm's Assisted GPS (A-GPS) technology.

Technologies from Qualcomm and TeleCommunication Systems Enable Advanced LBS Services, Allow for Pinpoint Positioning in Urban and Rural Areas -

San Diego,CA-- Tata Teleservices, India's fastest-growing telecom service provider, today announced that it will commercially deploy a new location-based service that is the first to use Qualcomm's Assisted GPS (A-GPS) technology in the Indian market. The service leverages Qualcomm's QPoint(TM) solution and gpsOne(R) chipset technology, with hosting services from leading wireless communications provider TeleCommunication Systems (TCS) (Nasdaq: TSYS). The service is expected to be available on multiple handsets from Tata's catalog and deployment is expected in late 2008.

A-GPS technology will provide Tata with a differentiated LBS service, as it improves on previously deployed cellular LBS services in India in terms of both performance and reliability. Conventional Cell-ID-based solutions rely solely on base stations for positioning, which can equate to less than optimal functionality in areas where cellular signals are compromised. Tata's A-GPS service leverages triangulation with cellular base stations and satellite-based GPS for precise position location in both rural and urban environments, including inside buildings and structures.

"Tata's dedication to providing its customers with advanced, rich wireless services was initially evident in our implementation of CDMA technology and now can be seen with our deployment of LBS applications based on A-GPS, which provides advanced and reliable wireless navigation technologies for enriched services," said Pankaj Sethi, president of value added services and enterprise marketing, Tata Teleservices. "With Qualcomm and TeleCommunication Systems' technology and services, Tata customers will benefit from a greatly improved LBS experience on their handsets."

Tata's service will leverage Qualcomm's QPoint and gpsOne solutions, which together deliver a complete, integrated mass-market solution for enriched location-based services. Using these technologies to leverage the capabilities of A-GPS allows developers to easily create precise, reliable and compelling location-based applications. Tata plans on working with the local developer community to create both consumer and enterprise LBS applications. Consumer navigation will include friend finder and social networking applications, while enterprise customers will benefit from asset and fleet tracking applications.

"With this announcement, Tata has once again proven to be a global leader by providing advanced LBS services based on A-GPS," said Arvin Chander, vice president of global carrier relations for Qualcomm Internet Services. "Tata is working with a strong community of content providers who understand the market and have the tools to create a range of precision LBS applications."

TCS provides proven precise location technology for in-network deployments or via world-class hosting solutions. For Tata, TCS will be hosting its Xypoint Location Platform that includes a Position Determination Entity built upon the aforementioned QPoint technology from Qualcomm.

"Adding to our commercially proven location deployments in Asia and worldwide, TCS' solution for Tata underscores our strategic commitment to the Asia-Pacific market," said Joe Hannan, vice president of location products for TCS. "We are proud to be an integral partner with Tata in offering differentiated services to the dynamically expanding market of India."

Tata Teleservices is one of India's leading private telecom service providers. The company offers integrated telecom solutions to its customers under the Tata Indicom brand, and uses the latest CDMA 3G 1X technology for its wireless network. Tata Teleservices along with Tata Teleservices (Maharastra) Limited, operates in more than 5,000 towns across 19 circles i.e. Andhra Pradesh, Gujarat, Karnataka, New Delhi, Maharashtra, Mumbai, Tamil Nadu, Orissa, Bihar, Rajasthan, Punjab, Haryana, Himachal Pradesh, Uttar Pradesh (E), Uttar Pradesh (W), Kolkata, Kerala, Madhya Pradesh and West Bengal. The company has a customer base of more than 25 million.

TeleCommunication Systems, Inc. (TCS) (Nasdaq: TSYS) produces wireless data communications technology solutions that require proven high levels of reliability. TCS provides wireless and VoIP E9-1-1 network-based services, secure deployable communication systems, engineered satellite-based services, and commercial location applications, like traffic and navigation, using the precise location of a wireless device. Customers include leading wireless, cable MSOs, and VoIP carriers around the world, and agencies of the U.S. Departments of Defense, State, and Homeland Security.

For more information, visit www.telecomsys.com.

Qualcomm Internet Services enables mobile retailing solutions and Internet services that accelerate consumer adoption and usage of mobile data worldwide for its operator, brand & affinity and content provider customers. BREW(R) is a comprehensive solution for customers seeking to bring high-value wireless services to market and enhance the mobile experience for consumers. Customers also can benefit from a portfolio of adaptable, modular products that can be used to address specific mobile retail challenges from general merchandizing to personalized recommendations.

Qualcomm Incorporated (http://www.qualcomm.com) is a leader in developing and delivering innovative digital wireless communications products and services based on CDMA and other advanced technologies. Headquartered in San Diego, Calif., Qualcomm is included in the S&P 500 Index and is a 2008 FORTUNE 500(R) company traded on The Nasdaq Stock Market(R) under the ticker symbol QCOM.

Except for the historical information contained herein, this news release contains forward-looking statements that are subject to risks and uncertainties, including the extent and speed to which QPoint and GPSOne are deployed, change in economic conditions of the various markets the Company serves, as well as the other risks detailed from time to time in the Company's SEC reports, including the report on Form 10-K for the year ended September 30, 2007, and most recent Form 10-Q.

Qualcomm, BREW and GPSOne are registered trademarks of Qualcomm Incorporated. QPoint is a trademark of Qualcomm Incorporated. All other trademarks are the property of their respective owners.

Tata Contacts:
Rajeev Narayan
Tata Teleservices Ltd
Phone: +91 9212105151
Email: rajeev.narayan@tatatel.co.in

Suroor Hussain
Tata Teleservices Ltd

Rajeev Narayan (rajeev.narayan@tatatel.co.in)
Phone: +91 9212105151

0 comments:

Blog Widget by LinkWithin